A media buying team lead (Meta, Google, TikTok, Taboola, and PR) is employed at Saleograph under the media management department.
This department is composed of a variety of media buying experts, each in their fields (Meta, Google, TikTok, Taboola, newspapers, billboards, radio, bus stop shelters, television, etc.).
The media team, also known as “campaigners,” is an expert in buying advertising and is responsible for consistently lowering purchase prices (advertising costs) while increasing results (conversion rate).
The team manages the optimization of buying and campaigns by analyzing information and working with advanced tools and real-time support systems.
From this department, you will receive a media buying team lead from Saleograph, a dedicated expert whose role is to manage and coordinate the topics of buying and campaign management on all defined advertising platforms. The lead which is attached to the project performs a daily evaluation of the effectiveness of advertising and return on investment in a precise manner to ensure performance and continuous improvement of advertising results while reducing advertising costs.
Think about it!
How nice it is to have a dedicated, expert and professional media buying team lead on your team. The incredible change here is that this professional is just one team member out of 9, who all sit around the same table.
The goal of the media leader is to take responsibility for the operation and management of campaigns while continuously improving conversion rates, reducing advertising costs, and maximizing sales results.
By analyzing data such as audience targeting, selecting appropriate media, and adapting messages (images, written content, and video – in communication with other teams), the team ensures effective advertising, learns what works and what doesn’t, and improves results day by day.
The leader updates the content team and the production and creative team on new materials required for each platform to improve results.
Media leader at your business as part of a 9-person task force. Everyone is around one table, just like in any top brand.
Developing monthly budgets and goals (how much will be invested in advertising and how much will be returned)
Connecting analytical tools and accurate and close measurement to assess return on investment
Providing ongoing optimization of advertising, reaching goals, and maintaining the budget
Building special requests for production teams – creating new materials
Analyzing and reporting in presentations (justification and explanations) on various actions that have been taken
