One minute on a Content Team
“A small sentence can have a big impact”
Saleograph
The specialization of the department and the position at Saleograph:
The content manager (for industry writing) is employed at Saleograph under the content department.
This department consists of a professional team in the writing field, responsible for ongoing writing topics (such as content for posts and social media, writing blogs and content articles, mailing and SMS messages, building and writing scripts for advertising or image videos, developing and writing content for the website, creating content for press releases and/or public relations, etc.). In addition to ongoing writing topics, there are internal content needs such as internal protocols, conversation scripts, etc., which are taken care of by the content manager.
From this department, you will receive a content manager who is an expert in your industry, whose role is to create, manage, operate, gather, and report on all content events related to the brand in day-to-day tasks.
Think about it! How nice it is to have a dedicated, expert, and professional content manager on your team, whose only job is this. The incredible change here is that this professional is just one team member out of 9, who all sit around the same table.
Role focus as part of the whole team:
The purpose of the content writer is to take control of all content events and perform them in the best and most accurate way possible.
The content writer stands guard over your business DNA (“Voice & Tone” of the brand) and ensures that it is appropriate for every target audience and every type of marketing platform and media.
The collaborative work of the content writer with the team of photographers, editors, graphic designers, etc., creates refinement and accuracy in all business communication that is so important to the brand.
When we have a content manager on the team, we can enter the field of the big players and produce professional content on a consistent and continuous basis, which creates real business capabilities.
Content is a growth engine on the organic and paid sides. Every year, it is critical to invest in content development for posts, emails, blogs, and public relations to help search engines connect our main keywords with the website and create high-quality and relevant traffic for our brand.
In short, we’ll be in business!
A content manager on your team as part of a 9-person task force around one table, just like any top brand.
Key actions in the team:
Developing concepts and creative ideas for writing topics (quarterly/monthly).
Responsible for writing blogs and content articles with an emphasis on SEO
Responsible for writing emails and SMS messages
Responsible for writing posts for various social media platforms
Responsible for content on the website and sales pages
Responsible for the content of press releases and public relations
Responsible for writing scripts for commercials and image videos
Writing internal protocols, conversation scripts, etc.
